Because the Nebraska ladies’s volleyball group strolled out of the tunnel for its most uncommon dwelling match, “Sirius” by the Alan Parsons Mission, the walkout tune for the Nineteen Nineties Chicago Bulls, blared over the stadium loudspeakers.
The musical alternative was symbolic, to make certain, but it surely might need truly understated the aura surrounding the group and its massive second. The Cornhuskers, five-time N.C.A.A. champions, have been about to surgically dispatch an overmatched opponent, the College of Nebraska Omaha, however that was a foregone conclusion. The one suspense on Wednesday was whether or not the match would set a file for the most-attended ladies’s sporting occasion.
After the second set concluded with Nebraska properly on its technique to a victory, the general public tackle announcer declared simply that: a reported attendance of 92,003 folks. That broke the American file — 90,185, set on the 1999 Girls’s World Cup ultimate between america and China on the Rose Bowl in Pasadena, Calif. — in addition to the worldwide mark, set at an April 2022 Champions League match in Barcelona, Spain, between F.C. Barcelona and Wolfsburg that was attended by 91,648 folks.
“I love volleyball,” mentioned Dylan Folda, a senior at Nebraska who attended the occasion, which additionally featured an exhibition match between two Division II applications in Nebraska. “They’re successful here, and they’re always fun to watch every year.”
The occasion resembled a full-day get together for the state of Nebraska. Followers packed downtown Lincoln earlier than midday and made their technique to Memorial Stadium hours earlier than the Cornhuskers made their entrance, many carrying indicators of assist for the group. Beer, which is generally not bought throughout soccer video games, was flowing, and distributors surrounded the stadium, making an attempt to capitalize on the mania.
At a second when the dominant challenge in faculty sports activities is convention realignment in soccer, Nebraska’s Volleyball Day served for instance of a rising realization amongst universities that investing in ladies’s sports activities might be nice for enterprise.
Increasingly more athletic applications are seeing positive factors from ladies’s sports activities that problem the outdated notion that there isn’t sufficient demand to make ladies’s applications financially sustainable. Now, enterprise alternatives have manifested, many instances in gimmicky methods beforehand seen primarily in males’s sports activities (for example, recall basketball video games performed on plane carriers).
The Iowa ladies’s basketball group will host its personal outside occasion on a soccer subject this October, a scrimmage towards DePaul that may spotlight its star guard, Caitlin Clark. The Oklahoma softball group held a sequence of intrasquad scrimmages final October, treating its dwelling crowd to a barrage of dwelling runs earlier than successful its third consecutive Girls’s Faculty World Sequence title.
Based on Patrick Rishe, the director of the sports activities enterprise program at Washington College in St. Louis, guidelines permitting athletes to earn money off their identify, picture and likeness, often known as N.I.L., in addition to shifting societal views on gender fairness, have contributed to better funding in ladies’s sports activities, resulting in occasions like Volleyball Day.
Not each Division I college has the identical set of circumstances that may enable it to conjure what Nebraska has with its volleyball group. The state has no main skilled sports activities groups, and the soccer program for its flagship college enjoys a near-monopoly on faculty sports activities fandom. (Ask Husker followers about fair-weather followers of Creighton males’s basketball.)
Based on public data obtained by The Lincoln Journal Star, simply one in every of 522 ladies’s sports activities applications at public universities in six main conferences — the Large East, Large Ten, Atlantic Coast Convention, Large 12, Southeastern Convention and Pac-12 — turned a revenue in 2022. That one program was Nebraska volleyball.
In Lincoln, a direct catalyst for Volleyball Day was aggressive hearth. The earlier attendance file for the game additionally belonged to Nebraska, but it surely got here by means of a loss to Wisconsin within the 2021 nationwide championship match in Columbus, Ohio, which 18,755 folks attended. Motivated by that defeat, and boosted by a loyal fan base and even the state’s governor, Jim Pillen, the varsity made a plan to interrupt not simply the N.C.A.A. volleyball attendance mark, however the file for all ladies’s sports activities globally.
The seeds of the occasion have been planted all the best way again within the early Nineteen Nineties. At the moment, Husker soccer reigned supreme in Lincoln, and the group gained three nationwide championships in 4 seasons, forging a legacy that also resonates all through faculty soccer, and positively for Nebraskans in all corners of the state. Husker followers pine for these days, because the soccer program has made three teaching modifications since its final 10-win season and has not gained a bowl sport since 2015.
For followers at Memorial Stadium on Wednesday, Nebraska volleyball was greater than a car for coming into the file books: Supporting Cornhusker sports activities ran of their blood.
“It was just like a family thing,” mentioned Zainab Funnah, a sophomore at Nebraska from Lincoln who’s a member of the monitor and subject group. “I grew up watching volleyball, football, basketball, everything in Nebraska.”
Trev Alberts, Nebraska’s athletic director, mentioned in an interview that the volleyball coach in these days needed to capitalize on the fervor for soccer, so Nebraska let many soccer followers into volleyball matches without cost in the event that they confirmed their soccer tickets, with the occasions typically taking place in succession and close to each other in Lincoln.
However because the volleyball group continued to win — capturing its first nationwide championship in 1995, earlier than successful 4 extra within the new millennium — that free lunch vanished.
Now, good luck discovering volleyball tickets in Nebraska.
The demand has been resounding, and followers who need season tickets have needed to navigate a protracted ready listing. The Nebraska volleyball group has led the game in common attendance — greater than 8,000 — each season since 2013, when it moved to a brand new, bigger area, not counting the pandemic-affected 2020 season. Lots of its athletes have additionally benefited from loosened guidelines on endorsements.
Based on knowledge from Opendorse, which tracks N.I.L. offers and endorsements, the common N.I.L. compensation per deal for girls’s volleyball gamers within the Energy 5 conferences since July 2021 is greater than $3,000, with the Large Ten main the best way.
Although Opendorse doesn’t rank universities by common N.I.L. compensation, a spokeswoman for the platform mentioned the extent of curiosity in a given program is an affordable approximation for a way a lot gamers are making from N.I.L. Lexi Rodriguez, the Nebraska libero who drew the largest cheers throughout Wednesday’s pregame lineup bulletins, has offers with the tax preparation firm H&R Block and the rebates app Ibotta.
Even because the solar set over Memorial Stadium on Wednesday, the get together wasn’t over, as a bombastic mild and fireworks present turned the sky over Lincoln brilliant purple.
Nebraska doesn’t count on to make a killing off the only occasion. Alberts mentioned the varsity expects web income of $750,000 to $1 million from Volleyball Day, which it’ll share with the three different faculties that participated. There have been no speedy plans for one more occasion subsequent yr, he mentioned.
However the match and its file crowd have drummed up curiosity in this system — curiosity that’s prone to pay future dividends for each the group and the college.
