Apple’s Hidden Social Network Needs a Friend

Apple has a social community with usernames and buddies to observe, but it surely’s so hidden inside Apple Music that even Apple Music subscribers I’ve spoken with had no thought it existed.

I have been a paying buyer of Apple Music for years, I’ve made a lot of playlists and I exploit the app each single day. And but, I by no means knew there was a social community facet to the service — that’s, till this week once I arrange a brand new iPhone, opened the Music app, and I used to be prompted to arrange a username and discover buddies.


Watch this: Apple Music’s Anti-Social Social Community

On this week’s episode of One Extra Factor (embedded above), I am going via the historical past of Apple’s failed makes an attempt to make social networking profitable inside its music apps through the years, and what the service appears like right this moment.

The principle cause so as to add buddies within the community is to have the ability to get music suggestions from different individuals’s shared playlists. It could assist increase the music you uncover.

Proper now, it is difficult to seek out and add buddies — and maybe Apple is not motivated to make it a neater expertise when it does not have to be a social networking firm. However with TikTok Music now increasing as a streaming music service, maybe the competitors might encourage Apple to enhance this function.

Learn extra: Greatest Music Streaming Service of 2023

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