Round 2.5 crore nationwide flags have been provided to put up places of work on the market as a part of the ‘Har Ghar Tiranga’ marketing campaign, which has reworked right into a “folks’s motion” with growing ‘janbhagidari’, a high official of the tradition ministry mentioned on Saturday.
Addressing a press convention right here, Union Tradition Secretary Govind Mohan mentioned there may be lots of pleasure within the nation proper now, with regard to this marketing campaign, which noticed an awesome response final 12 months when it was first launched.
“Our goal is to have fun ‘Har Ghar Tiranga’ in 2023 on the identical massive scale and dedication as we had carried out final 12 months. All preparations that have been carried out final 12 months have been carried out this 12 months as nicely,” he mentioned.
Later speaking to reporters, he mentioned, by the textile ministry, “we have now ensured provide of flags to all states and UTs. And this 12 months, round 2.5 crore flags have been provided to put up places of work, in comparison with final 12 months when the determine was one crore”.
As a part of this initiative, the Division of Posts is serving because the designated entity chargeable for promoting and distributing high-quality nationwide flags to the general public, the tradition ministry mentioned in a press release.
The flags might be bought from www.epostoffice.gov.in until 11:59 pm on August 12, it mentioned.
“The Postal Division has positioned requisition for two.5 crore flags this 12 months and 55 lakh flags have already been despatched out by put up places of work. The Ministry of Textiles has already despatched out 1.3 crore flags to states,” Mohan was quoted as saying within the assertion.
Crores of flags are additionally being produced by self-help teams in states indicating a development of Atmanirbharta in flag manufacturing, he added.
In the course of the briefing, the official mentioned that low gross sales are additionally on account of the truth that a number of households might be reusing the flags purchased final 12 months as a part of the marketing campaign.
Throughout a gathering, the nodal officers from totally different states knowledgeable that both the chief minister or a senior official will participate in actions associated to ‘Har Ghar Tiranga’ marketing campaign, Mohan mentioned.
The Gujarat chief minister on August 14 will lead a ‘Tiranga Yatra’ that may start from Sabarmati riverfront. Additionally, it was within the information that the chief minister of Rajasthan will even participate in a ‘Tiranga Yatra’, he mentioned.
“Our suggestions is that there’s a lot of pleasure within the nation proper now…We’ve made creatives primarily based on our experiences final 12 months, which have been uploaded on the web site of ‘Har Ghar Tiranga’.
“We’ve carried out about 5 video conferences with officers of states and UTs, and after as we speak’s assembly we are able to say that every state and every UT is dedicated to celebrating ‘Har Ghar Tiranga’ in a giant means with the identical dedication because it was marked final 12 months,” he mentioned.
From August 13 to fifteen, ‘Prabhat Pheris’ and ‘Tiranga Yatras’ might be organised together with mega occasions at public locations, faculties, and faculties, the Union tradition secretary mentioned.
Mohan mentioned thus far this 12 months, the tradition ministry has organised “greater than 2,000 occasions”, together with nukkad nataks (road performs) and cultural occasions, underneath the ‘Har Ghar Tiranga’.
“‘Tiranga (tricolour) is probably the most applicable and highest image of nation’s elementary feelings and respect and love for India by Indians,” he mentioned.
Earlier than 2022, the affiliation with flags on August 15 was once extra on a authorities degree, and it used to happen in places of work, its buildings, Mohan mentioned.
Final 12 months, underneath the steerage and inspiration of the prime minister, “we endeavoured to determine a private join with people and other people. This effort was extremely profitable,” he added.
Round 26 crore households are there in India, and virtually all of them hoisted the flag on their premises, a mirrored image of the respect and love for nation, “we noticed it on a big scale final 12 months”, the tradition secretary asserted.
It’s a matter of delight that each particular person on this nation hyperlinks himself or herself to this nice image and there may be “extra pleasure this 12 months” about it.
Final 12 months, round six crore selfies with the Indian flag have been uploaded on the ‘Har Ghar Tiranga’ web site. “We’re hopeful, the determine will improve this time,” he mentioned.
The federal government is celebrating ‘Har Ghar Tiranga’ from August 13-15 underneath the aegis of Azadi Ka Amrit Mahotsav.
The thought behind that is to “bolster the sense of patriotism inside residents and commemorate the Azadi Ka Amrit Mahotsav with the essence of collaborative participation and elevated janbhagidari the ministry mentioned.
The ‘Har Gar Tiranga’ marketing campaign launched by the Ministry of Tradition has “reworked into folks’s motion with growing ‘janbhagidari’,” and this 12 months the ‘Tiranga’ rallies are underneath full swing in varied elements of the nation, witnessing immense public participation, Mohan mentioned.
“Day-after-day lakhs of individuals are importing their selfies with the ‘Tiranga’. Persons are additionally collaborating within the ‘Meri Maati Mera Desh’ marketing campaign the place quite a few Shilaphalakams memorialising the courageous hearts of the nation are being erected at vital locations,” he added.
(Solely the headline and film of this report could have been reworked by the Enterprise Normal workers; the remainder of the content material is auto-generated from a syndicated feed.)
