Did you know why Barbie bombed at the South Korean box office? Find out | English Movie News

Whereas the West has embraced all issues South Korean similar to their profitable internet sequence, movies and Okay-pop, the South Koreans haven’t returned the favour with Barbie. The in any other case extremely profitable for Margot Robbie and Greta Gerwig has not made even $4 million within the South Korean market since its launch greater than three weeks in the past.

Analysts at the moment are questioning why Barbie turned out to be a flop present and two issues have turn into clear — its aggressive feminist message and its lack of cultural footprintwithin the toy market.

A Seoul primarily based journalist mentioned that nobody performed with Barbie orLego toys after they had been youngsters. So, the movie has no fanbase within the area.
Additionally, the movie has a powerful feminist message and South Korea as an alternative is a rustic the place gender has been politicised with younger males being despatched away for obligatory navy conscription and ladies being handled as extra conservatively. Gender points are sometimes strongly debated in universities and amongst academicians and individuals are uncomfortable with the movie’s sturdy feminist overtones.
Its poor efficiency is just not restricted to South Korea alone. In different Asian markets too, it has finished nicely and in China it began off poorly until feminists took observe and promoted the movie in an enormous approach. In all these markets in addition to India, Oppenheimer has fared a lot better.

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