Crayola is moving into the film enterprise with a spread of kids’s motion pictures and TV reveals. It is drawing up plans as we communicate.
After the large success of the current Barbie film, it seems to be as if Crayola is looking for to comply with in Mattel’s footsteps, launching Crayola Studios. In accordance with Deadline, the studio has even set its first challenge, teaming with MIMO Studios to co-develop The Alien Adventures of Finn Caspian.
“As world leaders in creative self-expression, the establishment of Crayola Studios is a logical next step for us,” mentioned Crayola EVP Advertising and marketing, Victoria Lozano.
“It builds on plans announced last year to develop entertainment content that inspires and nurtures the next generation and helps them develop lifelong creative mindsets,” Lozano added. “Our unique perspective offers an exciting opportunity for the industry as it searches for stand-out new and trusted content that has creativity at its heart.”
Crayola Studios plans to associate with manufacturing corporations, studios, and IP homeowners to create movies and TV reveals for broadcast on networks world wide. Lozano will oversee the brand new studio with assist from Goatfish Company, which was based by Rick Glankler, Fremantle’s former President and Basic Supervisor Children & Household Leisure. Hallmark Media may also assist the studio.
“Crayola is synonymous with kids and colour and we are so excited to collaborate with them to bring these beloved journeys to life through world-class animation and artistry,” mentioned MIMO Studios head, Cyma Zarghami. “We have been cultivating The Alien Adventures of Finn Caspian since we first identified it and immediately saw the great potential and opportunity to tell rich stories in video the way Gen-Z Media did in the podcast. The combination of great characters, creativity, adventure, and information is something we can’t wait to bring to audiences worldwide.”
The Alien Adventures of Finn Caspian is predicated on a children’ podcast, written and carried out by Jonathan Messinger. It tells the story of Finn Caspian, an eight-year-old boy who lives aboard an interplanetary area station and frequently explores uncharted planets, moving into adventures along with his mates, Abigail, Elias, and Vale.
“This series allows kids to explore the power and limitless potential of imagination, self-expression, and creativity,” mentioned Lozano. “Its DNA is at the very core of what we do at Crayola and a perfect example of the type of shows we want to produce going forward. We’re thrilled to join forces with the talented team at MIMO to bring Finn’s action-packed adventures to life.”
Wish to learn extra about children motion pictures? Try essentially the most stunning modifications in Teenage Mutant Ninja Turtles: Mutant Mayhem and discover out the place you may stream The Tremendous Marios Bros Film.
Picture credit score: Smith Assortment/Gado/Getty Photographs
Ryan Leston is an leisure journalist and movie critic for IGN. You possibly can comply with him on Twitter.