Taylor Swift’s Eras Tour has been a smash success and the singer is giving again to those that made it potential by giving large bonuses to workers. The singer gave $100,000 bonuses to about 50 truck drivers, Leisure Tonight confirmed this week.
Swift, 33, additionally gave bonuses to different crew members corresponding to dancers, musicians, lighting and sound technicians and caterers on the tour, ET experiences.
CBS Information has reached out to trucking corporations Upstaging Inc. and Shomotion LLC, which reportedly labored on the tour, for remark and is awaiting response. Shomotion CEO Mike Scherkenbach advised USA Immediately that Swift gave truckers a handwritten letter together with the bonuses.
The Eras Tour – throughout which Swift performs hits from all of her previous “eras” – kicked off in March and is ending its U.S. leg in Los Angeles this weekend.
As of June, the tour had already raked in additional than $300 million, in response to PollStar, a commerce publication for the reside music business. At the moment, greater than 1.1 million tickets had been bought at a median value of $253.
Forbes estimated Swift herself grossed $110 million from the primary 22 performances of the tour. The publication projected the Eras Tour might gross $1.6 billion.
Final month, the Federal Reserve Financial institution of Philadelphia credited the tour with boosting tourism within the area, and a number of other different cities reported financial boosts when Swift got here to city.
The tour made headlines earlier than it even kicked off when the extraordinarily excessive demand for tickets and defective Ticketmaster methods led to a fiasco. Fan followers complained about extraordinarily lengthy wait occasions for tickets – with some unable to get tickets in any respect. Some additionally alleged value gauging.
A gaggle of greater than two dozen followers even sued the net ticket retailer, alleging it gave clients pre-sale codes regardless that it could not accommodate all of the ticket orders for Swift’s live shows. The swimsuit, filed in December 2022, additionally alleged Ticketmaster bought a big portion of tickets to scalpers and bots, making it even tougher for followers to purchase tickets on the platform.
The controversy result in a congressional listening to, the place Joe Berchtold, president and chief monetary officer of Tiketmaster’s mum or dad firm Dwell Nation, testified that the ticket vendor would not management capability or pricing of tickets. He claimed the overwhelming site visitors and bots led to the meltdown through the Eras Tour ticket sale.
The frenzy for tickets foreshadowed the large quantity of consideration the Eras Tour acquired as soon as it kicked off. The recognition wasn’t solely proven within the lengthy strains for merchandise at live performance venues and the superstar sightings at exhibits. Numerous movies from the tour have gone viral on social media – safety guards singing, Swift defending a fan, and movies of followers buying and selling beaded friendship bracelets with strangers at exhibits.
Swift’s internet value is an estimated $740 million, making her one of many richest self-made ladies within the U.S., in response to Forbes.
Along with her profitable tour and music profession – throughout which she has gained 12 Grammys – Swift additionally made her foray into directing. She had directed a number of of her personal music movies and is set to make her characteristic movie directorial debut, Searchlight Photos introduced final yr.
She is going to embark on the worldwide leg of the tour later this month, beginning in Mexico.
