Traditional TV Viewership Falls Below 50% For the First Time

Conventional TV viewership dropped beneath 50% for the primary time in July 2023 as streaming hit an all-time excessive.

As reported by The Hollywood Reporter, TV measurement firm Nielsen revealed that broadcast networks scored simply 20% of total viewership whereas Cable scored 29.6%, that means linear TV got here in at 49.6% total.

Streaming did not overtake conventional TV however did declare a brand new all-time excessive of 38.7% of all TV utilization, with the likes of video video games and bodily media taking over the ultimate 11.6% within the “different use” class. Streaming — which includes the likes of Netflix, Disney+, Prime Video, and so forth — is on the rise, after all, having damaged its personal report each month since Might.

YouTube leads the way in which at 9.2% of total utilization, adopted by Netflix at 8.5%, Hulu at 3.6%, Prime Video at 3.4%, and Disney+ at 2%. These are adopted by Max, Tubi, Peacock, Roku Channel, Paramount+, and Pluto TV.

Conventional TV is of course falling away towards streaming’s rise. July marks a brand new low for each the printed networks and Cable classes since Nielsen started monitoring figures in June 2021. That opening month noticed conventional TV at 63.6% of total utilization, in comparison with the 49.6% it is at now.

Ryan Dinsdale is an IGN freelance reporter. He’ll speak about The Witcher all day.

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